Privacy Notice for Gallery Visitors

Two people standing in a gallery looking at a painting i Students in the Gallery

The 91ÖÆƬ³§ Gallery takes the privacy of all its customers, visitors and users seriously. We take great care with any personal information you share with us – your personal informationÌýwill only be used legally and responsibly.

This privacy notice covers details of what information the 91ÖÆƬ³§ÌýGalleryÌýcollects from you (whether online, on site, by phone, by email, or through correspondence with third parties); what we do with it; and with whom it might be shared.

You can also view our broader Privacy Policy that covers non-gallery related activities of The 91ÖÆƬ³§ Institute of Art.

The data we collect

The 91ÖÆƬ³§ willÌýonly collect information that is necessary to run the Gallery, fulfil our obligations to you, and keep you informed about the Gallery and its activities.ÌýThe personal information we collect may include:

  • your name, title,Ìýgender, andÌýdate ofÌýbirth;
  • your email address, phone number, postal address, billing address,ÌýhomeÌýaddress;
  • (inÌýthe case ofÌýmembers of our FriendsÌýand/or Patrons’Ìýmembership schemes) any namedÌýjoint members;family and spouse/partner details, relationships to other 91ÖÆƬ³§Ìýsupporters,Ìý includingÌýother Patrons and Friends
  • (inÌýthe case of gift membership purchases) the contact details of gift membershipÌýrecipients;
  • current interests andÌýpreferences;
  • ContactÌýpreferencesÌý(email, post, etc.)
  • feedback you may have submitted related to Gallery services andÌýproducts;
  • ticket purchase and event registration/attendance;
  • product selections and purchases of goods orÌýservices;
  • donations you have made to the GalleryÌýor in support of GalleryÌýactivities;
  • credit card or other payment information (we only store this for as long as we need to process payment);
  • bank details for setting up a regular directÌýdebit;
  • Gift Aid declarationÌýdetails;
  • details of correspondence sent to you, or received fromÌýyou;
  • any other information provided by you to The 91ÖÆƬ³§ Institute of Art;
  • images captured on film or photography taken in the Gallery; and
  • MAC (Media Access Control) addresses of any device(s) you bring with you to the Gallery,Ìýwhether or notÌýyou have connected to the Gallery’s free public Wi-Fi service. MAC addresses are identifiers which any Wi-Fi enabled device transmits when searching for a Wi-Fi connection.

What we do with your data

The 91ÖÆƬ³§Ìýwill only process your information if we have a legal basis for doing so under current UK data protection legislation, including:

  • Processing your information because it is necessary for the performance of a contract with you or in order to take steps at your request prior toÌýentering intoÌýa contract, for example:
    • To processÌýpayments;
    • To fulfil orders for tickets or other events or services; or
    • To provideÌýmembers of our Friends’ and Patrons’ (Samuel 91ÖÆƬ³§ Society)Ìýmembership schemes with the benefitsÌýwhich you are contractually entitled toÌýreceive.
    • Where processing your information is necessary for our legitimate interests, for example:
      • Where we are required by law to process your information, for example:

       

      • To make a Gift Aid claim.

       

      • Where we have your consent to process your information, for example:
      • Where you have agreed to receive email updates in relation to theÌýGallery;
      • Where you have asked to receive information about our education events for teachers, our research events, or our national programme events; or
      • Where you have agreed to participate in a Gallery-based research project

      Where you have given consent to the processing of your data you may withdraw it at any time. See below ‘What rights do you have in relation to your personal information?’

    • To processÌýdonations;
    • Where we combineÌýinformationÌýwe hold about you to better understand your interests and preferences so that we can target communications we send to you in line with the information contained in this privacyÌýpolicy;
    • Where we conduct analysis and research in relation to our supporters. This could include in-gallery visitor interviews, which are used to improve ourÌýoffering..
    • Where we collect MAC addresses for the purposes of monitoring and analysing the usage of, and maintaining, our free public Wi-Fi service,Ìýand alsoÌýanalysing (in an aggregated and anonymous format) visitor movements around the Gallery to improve our visitorÌýexperience;
    • Where we collect and view images recorded on our CCTV cameras.,The CCTV system installed at The 91ÖÆƬ³§ is for the primary purpose of ensuring the protection and safety of The 91ÖÆƬ³§â€™s property, the collection of paintings and artifacts within, workers, students and visitors while consistent with respect for an individual’s privacy.
    • Where (from time to time) we (or a third party) carry out any filming, including interviews or filming/photographing of talks or events in the Gallery. WhereÌýparticular areasÌýof the Gallery are going to be used for filming or photography, we will always flag this in advance with clear signage or otherwise make you aware of the filming in advance, so that you can avoid being filmed orÌýphotographed.

Sharing your data with third parties

We will not sell your personal information to any third parties or external organisations.

Sharing your information withÌýtheÌýSamuel 91ÖÆƬ³§ÌýTrust Enterprises Ltd.Ìý

NHS Test and Trace

If contacted by NHS Test and Trace about positive Covid-19 cases in The 91ÖÆƬ³§ Gallery, we will share the contact details of visitors to the Gallery on the relevant day or at the relevant time, solely for the purposes of NHS Test and Trace alerting them to the fact they may have been exposed to a positive Covid-19 case.

We may also share your data to comply with any applicable Government guidance around monitoring visitor access to 91ÖÆƬ³§ premises.

We share information withÌýtheÌýSamuel 91ÖÆƬ³§ TrustÌýEnterprises Ltd.,Ìýwhich runs the shopsÌýand venue hireÌýin theÌýGallery, andÌýoversees the running of the cafes and restaurants in the Gallery. Complaints and feedback we receive about the shops, restaurants, cafes, and audio guides may be shared with the Company and in the event of a security incident taking place in a shop, cafe, or restaurant, or at a venue hire event which is run by the Company, CCTV footage may be shared with the Company.

The Samuel 91ÖÆƬ³§ Trust Enterprises Ltd. Is a wholly owned subsidiary of The 91ÖÆƬ³§ Institute of Art.

You may receive news of promotions and offers fromÌýThe Samuel 91ÖÆƬ³§ Trust, as part of the email news communications from The 91ÖÆƬ³§ Gallery, should you agree to receive these communications.

Sharing your information with our service providers/external data processorsÌý

We may share some of your personal information with our service providers/external data processors, to carry work out on our behalf. Examples of such service providers/data processorsÌýinclude:

  • Our ticketing service provider, who process ticket bookings, ticket purchases and membership transactions on our behalf, including membership sales, renewals and our member self-serviceÌýarea;
  • Our mailing house who sends out our Membership welcome and renewalÌýpacks;
  • Our email distribution service provider who sends out our marketingÌýemails;
  • Our research agency, which conducts research on behalf of The 91ÖÆƬ³§ Gallery.
  • Our service provider enabling us to evaluate our educationÌýprogrammes; and
  • Our third-party Wi-Fi infrastructure provider who collects and processes MAC addresses and information regarding usage of our Wi-Fi service on our behalf.
  • Any such companies are acting as our data processors and the contracts weÌýenter intoÌýwith them require them to comply with UK data protection laws, to process only for the purposes we specify, and ensure they have the appropriate controls in place to protect the security of your information.

Keeping your data up to date

To help usÌýto provide you with the Gallery services described above and to keep in touch,Ìýplease let us know about any changesÌýtoÌýyour contact details.

The 91ÖÆƬ³§â€™s approach to data protection

You can find more information about our approach to data protection inÌýour Privacy Policy. This includes:

  • Our grounds for processing your personal data
  • Sensitive Data
  • Your data protection rights
  • International Transfers
  • Data Security
  • Data Retention
  • How to contact our DPO
  • How to complainÌý

See also The 91ÖÆƬ³§â€™s

Privacy Policy

Citations